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Lumière by The Jam

The engine behind every Jam.

Lumière is our in-house engine. It listens to your song, writes a director's treatment, shoots it and cuts it to the beat. A full videoclip in minutes.

Tracking◂ Final cutTape only ▸
Now showing: Final cut

Turn TRACKING to strip the code.

How it works
01

Listen

Tempo, beat grid, energy bar by bar, every word with its exact time. Lumière knows where the song breathes and where it peaks before it imagines a single frame.

02

Direct

A director in two passes. First the decisions: places, palette, lens, the devices that will carry the chorus. Then every shot, written section by section. It may break its own rules, as long as it says why.

03

Shoot

Every scene follows the directions of a director agent: framing, light, movement, what happens on which bar. Type is not generated: it is built in code and locked to every word, because the lyrics have to be right.

04

Cut

An edit decision list cut to the transients. Flashes, stutters and freezes land on the beat, down to the frame.

Anatomy

One frame, five layers.

Code or camera.

Code

Exact text, counts, data, anything synced to the lyrics: code.

Camera

Matter, light, people, the world: camera.

Both

Both: a plate with code on top and the subject cut out in front.

Worlds

House style: Corporate Future '96. More worlds are in development.

On the record

AI Summit Barcelona

Sept 16 to 23, 2026

We interviewed speakers and attendees, wrote their songs on the spot and cut their videoclips while the room was still full.

Songs and videoclips made during the summit
63
Made on the final day
31
From song to finished videoclip
< 4 min
Original music written during the summit
2h 8m
Requests to air a piece on The Jam TV
75
See how Lumière made it →
Journal · Exploration 01Anatomy of a Jam.The Jam winners announcement. 2:10. Directed by Lumière, frame by frame.Read →

Hear what Lumière does with your song.

Bring a song and your face. Lumière takes it from there.

CH 02 · LUMIÈRE