For kick-offs, summits and transformation moments

You said "transformation." They heard "slide 12."

Strategy dies in passive formats and abstract language. We turn your purpose and ambition into a song your people sing back, with your own leaders in the videoclip.

Make the strategy stick Or make one yourself →

Nobody ever left an all-hands humming the five pillars.

Attention

One moment that beats slide 12.

Engagement

Purpose and ambition your people sing back.

Recall

Alignment that outlasts the offsite.

On the record

AI Summit Barcelona

Sept 16 to 23, 2026

We interviewed speakers and attendees, wrote their songs on the spot and cut their videoclips while the room was still full.

Songs and videoclips made during the summit: 63
Made on the final day: 31
From song to finished videoclip: < 4 min
Original music written during the summit: 2h 8m
Requests to air a piece on The Jam TV: 75

See how Lumière made it →

What you get

On the tape.

Spec 01

An anthem written from the words your leaders already use.

Spec 02

A videoclip starring your own leadership team.

Spec 03

A live premiere moment for the kick-off.

Spec 04

Internal-only distribution, if you prefer.

How it works

Brief. Session. Release.

1Before the moment
Brief
Share your purpose, your ambition and the room you need to move.
2Live, in real time
Session
We turn your leaders' words into lyrics and produce the track and videoclip.
3While it still matters
Release
Play it before the offsite ends, so the strategy leaves the room as a song.

Handled with care

01Your strategy stays confidential. Material is used only for your project unless you say otherwise.
02Leaders approve their own likeness before anything plays.
03Internal or public: you decide where it lives.
04One contact on our side from brief to premiere.

FAQ