The Jam was founded on a simple observation: most corporate stories are presented, and very few are remembered.
We are a small team with backgrounds in branding, communication and technology. Between us, we have attended, approved and, regrettably, designed a significant number of slides. At some point we agreed this could not continue.
Our solution was to replace the presentation with a song.
The Jam turns the stories of companies, events and the people in them into original music and video. Not a jingle, and not a template. A track built from what people actually said, delivered while they are still in the room.
Getting here was not entirely smooth. We built our own engine, Lumière, under deadlines that did not move. We took it out of the lab and into a live event: a converted van, a large screen, a public that had not asked for music, and connectivity we would describe as variable. Attendees arrived for the keynotes and left with a song of their own. We consider this a successful pilot.
Today we work with brands and event organisers who want their message to be felt, remembered and played again. Our methods remain confidential. Our uniform remains pink.
The Jam. Your story, your soundtrack.
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Your story, your soundtrack.
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Deadpan, never mocking. The joke is the format, never the person.
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Directed, not generated. Lumière makes decisions and explains them.
- MatiCreative direction
- StephMusic and vision · Lisbon
- GuilleEngineering
And Kelly, who reads the news.